San Franciso bans Yellow Pages! ~ Orange County Lawyer Marketing

Friday, May 20, 2011

San Franciso bans Yellow Pages!

Since the online boom the use of Yellow Pages has been declining steeply, and now the latest blow to the dying business is San Francisco's ban on Yellow Pages deliveries unless the book is specifically requested by the customer.

San Francisco Department of the Environment President David Chiu advised that the city receives over 1.6 million Yellow Pages books when they have only 800,000 residents. This causes nearly 7 million pounds of waste annually which costs the city about $350,000 per year in disposal.

San Franciso isn't the first city to make this move - Seattle has a similar ban already and I'm sure that many other cities are going to follow. Yellow Pages is of course trying to fight back by saying it will cause lost revenue for them. Yup.....but isn't it just speeding up what's inevitble anyway? It's undeniable that Yellow Pages ceasing to exist at all in only a matter of time.

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